Equity mining, lease maturation, declined-RO recovery, lapsed-customer outreach. Every campaign signed and attributable. 3.2× contact rate vs. mailers.
Used values are at a multi-year high. Half your customers are in better equity positions than they realize. The deal is sitting on your lot, the buyer's information is in your CRM: but the math never gets run, the call never gets made, and the customer trades in at the indie down the street.
The desk manager pulls a report once a quarter. The list is too long, the math is stale, the inventory match is gone by the time anyone calls. Sales chases internet leads. The portfolio sits.
The Head Hunter scans your DMS every morning. Matches each customer in a favorable equity position to an in-stock vehicle that holds their payment. Outreach goes to the right customer the same week the inventory hits the lot. Desk managers see appointments, not lists.
The agent pulls payoff data nightly. Cross-references against Black Book and KBB live-market valuations. Filters for customers with positive equity, low remaining term, and recent service activity (the strongest trade-in signals). Output: a ranked daily list, sized to your inventory.
For each equity customer, the agent matches against in-stock vehicles that hold the customer's payment within a configurable tolerance, usually $25/mo. Same-or-better trim. Same body style if that's what they've been driving. The math accounts for trade equity, current incentives, money factor, and term. No outreach goes out without a vehicle the customer can actually drive home.
The agent reaches out by SMS, email, or both, depending on customer history. The opening line references the actual equity number, the specific vehicle, and the payment match. When the customer says yes, the appointment is written into your CRM with the trade-in details, the target stock number, and a pre-built worksheet ready for the desk manager.
Twelve minutes of SMS. Rachel hasn't engaged with the dealership in eighteen months. By the end, she's booked Saturday morning to drive the new Pilot. Names and contact info anonymized.
The opening line was specific: $4,200 above payoff. That's a real number Rachel can verify. Generic "lease pull" outreach gets ignored. Numbers tied to her car get a reply.
The Pilot Touring in inventory was the same body style, same color family she'd asked about at her last test drive. The match wasn't generic, it was the car the desk manager would have suggested if they had time to look.
Customers in equity pull motions don't care about MSRP. They care whether the new payment fits the budget they already have. Same payment + better car = the deal closes itself.
By the time the desk manager opened Saturday morning, the trade-in details, the target stock, the equity calc, and the financing scenario were in the CRM. Rachel walked into a finished deal.
The agent reads payoff data, vehicle history, and customer records from your DMS: CDK, Reynolds, or DealerSocket. Pre-approval scenarios run through RouteOne or DealerTrack. We set up read access in a single session.
The desk manager sets the parameters: minimum equity threshold, acceptable payment delta, eligible inventory categories, blackout customers, OEM compliance windows. The agent learns from your historical trade-up deals before going live.
Week one targets customers with $3,000+ equity who serviced with you in the last six months. Highest-yield list. Once desk managers trust the appointments, the agent expands to the full eligible portfolio.
The Head Hunter runs on ACP, our protocol layer that connects dealership systems to AI agents. Same protocol powers Sales, Service, and Follow-Up.
Read the ACP briefNo replacement, no data migration. The agent reads payoff and customer records from your DMS, pulls live market values from Black Book and KBB, and runs pre-approval scenarios through your existing lender network.
Trailing 90 days, anonymized aggregate across active Head Hunter deployments. ACP-signed and verifiable in customer audit logs.
Contact rate on personalized equity outreach. 7x the quarterly-mailer benchmark for the same portfolios.
ev.outreach.replied · cold cohortShow rate on agent-booked appointments. Customer arrives knowing the equity number and the target vehicle.
apt.show · trailing 30dVINs scanned for equity overnight, per rooftop. Every customer, every morning, ranked by trade-up readiness.
equity.scan · nightly batchFor sales managers, desk managers, and GMs who know the deal is on their lot and want to stop waiting for the customer to walk in. Answers indexable by Google AI Overviews, Perplexity, and ChatGPT.
The agent triangulates three sources: payoff from the lienholder via your DMS, current market value from Black Book and KBB, and the customer's vehicle condition based on service records. We use the conservative number, not the optimistic one. Customers don't get outreach unless the equity math holds with a buffer. Desk managers set the buffer.
No. The agent has built-in frequency caps: a customer who declines is parked for six months. Outreach only goes when a real inventory match exists at a real payment match. Generic "we miss you" messaging never goes out. Customers in active service relationships, recent purchases, or marked as do-not-contact are excluded automatically.
OEM-specific rules are configured at setup. Lease pull-ahead windows, captive lender restrictions, and brand-specific incentive eligibility are honored before outreach goes out. The agent never offers a deal the desk manager can't deliver. We have active deployments at Toyota, Honda, Ford, and Hyundai rooftops.
In your CRM, with the trade-in details, target stock number, equity calc, and financing scenario already populated. CDK, Reynolds, DealerSocket, VinSolutions, wherever your desk manager works the deal. No second system of record.
read the acp specYes. The agent presents a worksheet (payment, term, money factor, rebate stack, residual on lease) and the desk manager re-pencils as needed. Nothing the agent quotes is binding until the desk manager confirms. Most stores use the agent's first pencil 80% of the time and adjust on the harder deals.
Week 1: connect the DMS, valuation feeds, and lender network. Week 2: calibrate the equity model on your historical trade-up data. Week 3: live on the warmest cohort (equity + recent service). Day 30: typically running across the full eligible portfolio. Month-to-month, no long-term contracts. If the agent isn't earning its keep in 90 days, you cancel.
A 30-minute demo on your live data. Custom ROI for your store. No procurement gauntlet.